Founded in the Netherlands in early 2017, for outsiders of modern society, the pioneers and everyone who refuses to be pigeonholed.

At Mi Vida Loca we believe that clothing and tattoos are more than just appearances. It shows who you are, telling your story. That's what Mi Vida Loca stands for. Our customers wear MVL with pride. What started with a collection of T-shirts has grown into a complete line for anyone who dares to stand out.

We have one mission: to bring like-minded people together with exclusive, high-quality and affordable streetwear. Our passion for self-expression is deeply embedded in the DNA of Mi Vida Loca and inspires every design we create.

Mi Vida Loca was created with a vision: to design clothing with personality.
Self-expression is at the core of our brand and it will always remain so.

Mi Vida Loca is not just a brand. It is a home for everyone who follows their own path, lets no one stop them and remains proudly themselves.

Are you ready to wear your identity with pride? Join the Mi Vida Loca family!